In 2019 I wrote an article about money savings through mockups, versus the cost of iterating a design through your development team. Here is an excerpt....
Iteration is a must! Designs must be evaluated, discarded, revised, re-started, etc. So the same measure applies…”If I am not throwing away designs, I am not iterating.”
So “Whats the difference?” you ask?
It’s a difference of cost. Coding is expensive, especially in the Water-Scrum-Fall world. Using coder time to create features that a user may reject, is horribly expensive. Embedding a UX Designer streamlines the iteration process. Iterating a design in the mockup phase is much cheaper than throwing away code. We are still iterating, we’re just doing it more efficiently.
Want to read more? Click the image.
Want to read more? Click the image.